I am newbie to Google AdWords, and have been going through forums and their landing page help. The forum was filled with users complaining that their accounts have been suspended due to landing page (the page where the user reaches when clicking on your ad) violations etc.
With all that in mind, its questionable how far you can get just by book learning. Before my first child was born, I read all the How To books, and still felt like a clueless novice.
30 Months later, when my second child was due, did I go back to the books for a refresher? No.