It Takes Risk To Make Iconic Products. And A Focus On Not Merely Appeasing Customers

The following is an insightful comment by Antonie RJ Wright on An article By tomiahonen on the recent dip in Nokia's market share (Jan 2011)
"Nice post, and sure to get some (many) of the folks who've called you a "Nokia apologist" to pull back their ears to listen a bit.

A point you might have said, but might have been lost in the depth of words you used:-

It takes risk to make iconic products. You have to have belief that the product is going to be above expectations, even in a broken state. There's the vision and execution needed to pull it off.

And a focus on not merely appeasing customers, but believing that you know better than they what they'd want.

Nokia, for all of its battling on several fronts (to pull your analogy), might have stopped believing in the higher ranks that they can risk their icon and win.

Unlike a company like Palm who didn't have the means to fund their risk, Nokia folded theirs. That speaks of something that new blood, and probably a decline to the pack, can only rectify - if at all.

*I resent the comment about the N97's keyboard - though I know where others are coming from in not liking it. It really was a risk - and a good one that works nicely."

-Antoine RJ Wright, in reply to Undesirable at Any Price? What happened to Nokia, who invented the smartphone by tomiahonen
Originally published on my personal blog here